February 09, 2009

Google Recipe : 20% pure Innovation...

As IT budgets threaten to follow the same trend lines as financial markets, it's a natural impulse for managers to circle the wagons, concentrate on core projects and put off innovation for another day. Natural, but wrong.
One important policy has increased both employee satisfaction and innovation at Google: the "20% rule," which allows engineers to spend one-fifth of their time on corporate projects of their choosing -- creating something new or making something work better -- even if the project isn't part of their job descriptions.
For one day each week, Google's engineering staffers get to work on projects they think are important for the business, not what management has prioritized for them.


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