Find at About.com!

The Website which always stroke my attention is http://www.about.com/. Whenever I was ‘googling’ on a topic or a field of my interest, I was always able to find information on it. It is a site which has a clear-cut value proposition for its visitors: http://www.about.com/gi/pages/promise.htm

About.com is an “online neighborhood” having experts sharing their knowledge on a wide variety of topics with visitors. Indicatively, one may find information on:
“health care and parenting issues to advice on travel, cooking, technology, hobbies and more”. It “offers solutions in the form of over two million hand-crafted, original articles, recipes, product reviews, videos, tutorials and more”.“Founded in 1996, About.com was acquired in March 2005 by The New York Times Company (NYSE: NYT). Today, About.com is recognized as a top 15 content site and one of the largest producers of original content on the Web”.


Have a look at the Components of their Business Model